Kimberly Keilbach has written an informative and highly readable analysis of all the ways the green economy can be profitable. The beauty of her work is that, if all the technologies and opportunities she describes so clearly were followed, we'd have very little global warming to worry about.
-- Dr. Arthur Weissman, President & CEO, Green Seal, Inc.
Neither a doomsday tome nor a work imbued with dewy-eyed optimism, the book presents a practical construct for identifying entrepreneurial opportunities, given the growing demand for “green” goods and services, and illustrates it with practical examples and observations. This work is a gazetteer that maps how entrepreneurial behavior will allow businesses to do well while also doing good.
… an excellent tour d'horizon of the worldwide entrepreneurial response to the challenges -- strike that, opportunities -- provided by global warming.
--Thomas P.M. Barnett, senior managing director of Enterra Solutions LLC and columnist for WorldPoliticsReview.com
Americans today are in a quandary: Do we sacrifice our jobs and our way of life in order to preserve our environment or do we damn the polar bears and keep doing business as usual? The answer is: Neither. While many people have the misguided notion that we must sacrifice our productivity and our prosperity in order to be environmentally responsible, others are proving that what is good for the planet is good for business. Their stories are highlighted in Global Warming is Good For Business: How Savvy Entrepreneurs, Large Corporations and Others are Making Money While Saving the Planet.
From the incubators who are researching and developing cutting-edge clean technologies to the entrepreneurs and corporate intrapreneurs who are deploying those technologies to the government agencies who are working to facilitate free-market solutions to planetary problems, Global Warming is Good for Business shows how all of us can embrace the environmental changes that are threatening our planet and find solutions that benefit both our natural and our business ecosystems.
Global Warming is Good for Business explains, in simple and easy-to-understand language, how climate change is a catalyst for positive growth and how we can – and must – be part of that shift to stay competitive in a global economy and to improve the quality of our daily lives here at home.
Excerpt from Global Warming is Good for Business:
I knew I had hit on the heart of my book when I was interviewing a young woman from Massachusetts. She was talking about her company’s product in comparison to “old fashioned solar panels” when it hit me: Old fashioned solar panels? It never would have occurred to me to describe solar panels that way. So what changed?
As it turns out, everything.
I originally began writing this book to highlight some of the clean tech innovations Americans have made in response to climate change. In spite of its title, I came to a rather stunning realization: This book is not about global warming after all. It is not even about the new technologies that are being developed. This book is about change.
We are currently undergoing a period of revolutionary change in the world, not just environmentally but technologically and economically as well. Choosing not to embrace this change is choosing to get left behind while the rest of the world moves on. The real issue, then, is not if we should change but how we will change. It is our choice, and it is important to understand that not making a choice is a choice – in this case to stick with the status quo, which, increasingly, does not appear to be our best option.
Whether or not we agree that global warming is a real phenomenon – or to what degree human beings are a contributing factor – virtually everyone agrees that we are not operating our businesses or living our lives in either an environmentally or an economically sustainable manner. We are throwing off waste that is contaminating our air, water and land resources. At the same time, our reliance on foreign oil is devastating. Our dollar is weak, and the strength of our economy is uncertain. We know we can do better. The question is: How?
